Commercial Solar Cold Email

Cold email for commercial solar gets a bad rap – It’s often referred to as spam. However, our commercial solar cold email services here at Royal Energy are different.

To us, building a cold email strategy is as much as an art form as it is a science. We won’t just set up an automated system that sends out hundreds of emails. We are specialists at writing effective email copy that leads to conversions.

Boost your commercial solar sales appointments! Book a call today.

Our Commercial Solar Cold Email
Services

Cold email is essentially the act of sending out unsolicited but targeted emails with the intention of gaining a benefit in terms of favor, sales, opportunity or any other dual-sided gain.

Email Copy

High-quality email copy is key to success. It leads to higher open rates, click through rates and conversions.

Cold Email Outreach

Our team will create a mailing list of contacts within your target audience and strategically reach out to them.

Monitoring

Once we’ve launched your cold email campaign, we’ll monitor it’s progress and report the results to you monthly.

WHEN DONE CORRECTLY, Commercial solar cOLD EMAIL REALLY WORKS

When implemented properly a single commercial solar cold email lead generation campaign can generate leads more effectively than any other lead generation strategy.

It was the backbone of the lead generation strategy our founder Phaibion used to bootstrap his first company from 0 to six-figures in under 12 months.

OUR APPROACH TO commercial solar COLD EMAILING

Our team knows how to write cold email copy that engages your prospects without ever annoying them.

We’ll ensure that the email addresses used to send messages are ‘warmed up’ and won’t get sent straight to spam.

We know when to send cold emails, how often to send cold emails, when to stop and how to ensure the messages comply with the growing number of legal rules and regulations that govern email in general.

CASE STUDY: COMMERCIAL SOLAR COLD EMAIL CAMPAIGN

Client: Doug Swarts – Solar One

In this video, our Founder Phaibion Royal outlines the 4-step cold email campaign that we built for our client and the results that it yielded.

Check out more of our commercial solar lead generation case studies here

COLD EMAIL FAQS

If you’re considering hiring a commercial solar cold email agency to build a cold email strategy that works, let us know! Let’s have a chat about how our commercial solar cold email services can help you.
In very basic terms,  a cold email is an email message sent to a recipient you have had no personal contact with before. It’s the digital equivalent of a cold call and can be a hugely effective marketing technique, especially in the Commercial Solar world, but only when utilized properly.

The short answer is no. As long as a commercial email message complies with the basic rules and regulations that govern emails – primarily GDPR in Europe and CAN SPAM in the US and Canada- it is not illegal to send an unsolicited email to a previously unknown contact.

However, cold emails sent without the knowledge of – and compliance with – these rules do often see the message consigned to SPAM folders before ever reaching its intended destination and emails sent with an obvious disregard for them may result in fines and other penalties.

There is a big difference between a properly crafted cold email and spam. If you are in business the chances are you have received lots of spam solicitation emails before. They usually go a little like this;

Dear Business Person

I recently visited your website and it seems you would benefit from our services. Why don’t you visit our website at whothehellisthis.com to learn more?

These are spam emails. They are impersonal, addressed to a vague recipient, and often totally devoid of personality and valuable information.

A cold email – a good one – is personalized, offers specific information and there is a good reason that it has been sent to the recipient; it is relevant to them and offers something helpful.
There is a big difference between a properly crafted cold email and spam. If you are in business the chances are you have received lots of spam solicitation emails before. They usually go a little like this;

Dear Business Person

I recently visited your website and it seems you would benefit from our services. Why don’t you visit our website at whothehellisthis.com to learn more?

These are spam emails. They are impersonal, addressed to a vague recipient, and often totally devoid of personality and valuable information.

A cold email – a good one – is personalized, offers specific information and there is a good reason that it has been sent to the recipient; it is relevant to them and offers something helpful.

Cold email marketing is just a term used to describe considered and strategic emails that are sent with the intention of, at some point, making a conversion. They can be used to sell a product or service very efficient. Cold email marketing is rarely useful when used as a vacuum, but as a part of a wider digital marketing strategy, it offers great ROI.
We’d be lying if we said no. No doubt you’ve seen hundreds of articles, videos and blogs touting the ‘perfect’ cold email templates that can simply be copy/pasted and, with a minimum of personalization be the most effective in the world. The truth is that none of those templates work. Crafting an effective cold email is something of an art. It needs to be effective and engaging without being overlong and it needs to introduce your USP without coming off as spam. It’s a fine line that the Royal Energy team have spent years learning to navigate successfully.
We have used cold email to grow our own business which has enabled us to identify what works and refine our technique. Our team is also trained in copywriting. We draw upon our expertise to deliver our excellent cold email services. Our team is extremely passionate about cold email and actively promote it as a means of lead generation.

One key factor is the time you send it. Sometimes it can vary between industries, but generally we find that early morning is a good time to send, as many business people start the work day by going through their inbox and replying to messages. Evenings are also a good time, after the hectic workday schedule has passed. Another factor is the subject line – make it concise and use it to draw the recipient in to read the whole thing. In the main section of the email, you need to get your message across quickly within the first two linesPersonalize the email and keep it concise.

Ideally, yes. You should take the time to research the person you are trying to connect with so that you can personalize your copy to meet their needs or reflect their interests.

Often, when a cold email campaign fails it is because the sender has attempted to send the same message to 50 people at the same time, just like they would if they were sending an email newsletter. Cold email for lead generation does not work that way.

There is no hard and fast rule, but it’s fair to say that if you write a 500 word missive very few people are going to make it to the end. By keeping things short – 250 to 300 words at most, you’ll keep things more engaging.
Both can be great lead generation tools in the right hands.
If you follow the rules, no. GDPR was not implemented to kill cold emailing, but it does mean that any cold emails have to be properly targeted, and that you could prove – if challenged – that you had a good reason to believe your message was relevant to those you emailed.

Again, no, as long as you make sure that your emails meet its provisions. If you are not familiar with CANSPAM laws you can get yourself into trouble though, which is why outsourcing to experts who are fluent in all the laws that govern cold email globally is often the safest, as well as the most effective, course of action.

Royal Energy has a team of experienced, on staff copywriters who have spent years writing email copy that engages prospects without coming across as spammy.

Although no one has a list of all the ‘spam words’ that can trigger a spam filter many of the basics are well-known in our industry and our copy is tailored to avoid using those words and phrases. We also ensure that your messages are sent from an email address – and email domain – that has a good reputation and has been ‘warmed up’.

We can, and if you are right then we will set up new domains to send your cold emails from, ensuring that they are properly warmed up as well, so they will not trigger spam filters or get banned by the chosen email provider.

Buying email lists is rarely productive and that is especially true when you are cold emailing for lead generation purposes. These lists are usually resold hundreds – if not thousands – of times and they have not been researched for relevancy.

If you have an email list you want us to look at we can but unless the people on it are relevant, and the addresses valid, we would not recommend including them in your cold email campaign.

We do. We make use of several excellent tools to check the validity of all the email addresses we use. Bounces hurt deliverability rates, so this is a very important step we don’t skip.

We can use a variety of metrics to test the success of an email campaign. These can include bounce rate (how often the email is returned undelivered or unopened), open rate (how often the emails are opened), response rate, and conversion rate (how many cold emails lead to an eventual sale).

No, not really. You might think that images and videos would help make your email more memorable, but really this is more an e-newsletter style. Cold emails tend to be text-only, and more in the style of a professional email from one individual to another. Embedded pictures and videos can also cause formatting problems that make it harder for the reader to view the email properly.

Not necessarily, but cold emailing is a real art, and we at Royal Energy are masters of it! Our role is to use our expertise to keep leads flowing to your sales team, who can then do what they do best – convert. And you can stay focused on your core business, safe in the knowledge that your pipeline is chock full of high-quality leads.
  • Including your international dial code e.g for the UK it's +44